Meet the team

Your business is our business

Shelby Carpenter

Owner

Motivated by a strong commitment to supporting local businesses in my community, I founded Wise Marketing. My career journey began with involvement in two local Chambers of Commerce, where I worked closely with small businesses in Wise County.

Through this experience, I felt a strong desire for a more personal connection with these businesses and the opportunity to support their growth in a meaningful way. This led me to make the bold decision to start Wise Marketing, an agency dedicated to providing tailored marketing solutions for small businesses in Wise County.

As a small business owner myself, I understand the importance of a strong social media presence. However, I also recognize that not all companies have the time, resources, or expertise to keep up with constantly changing trends or hire a dedicated marketing professional. With this in mind, my main goal is to empower and support these businesses, ensuring their success through effective social media and marketing strategies.

  • Desiree Joyner

    Coordinator—Social Media Team

    Desiree has a deep affection for the charming small-town ambiance of Wise County, and she has a talent for connecting with her clients on a personal level. Born and raised in Wise County, she made Decatur her home five years ago. Over time, she has built genuine relationships with businesses and non-profit organizations in her community. In addition to her professional pursuits, Desiree treasures her role as a devoted mother to her daughter and can often be found cheering her on at volleyball and basketball games. As a parent, she is wholeheartedly committed to improving the community she calls home, not only for her family but also for the benefit of others residing in Wise County.

  • Hayley Byers

    Social Media Team

    Hayley is known for her exceptional design skills and meticulous attention to detail. She obtained her Wedding and Event Planning Certification in Dallas, Texas in 2002 and has since gained over two decades of hands-on client experience, refining her skills and emphasizing client satisfaction. Hayley specializes in creative design and developing a professional online presence for her clients. A native of Wise County, her love for her hometown and its residents is deeply ingrained in her work. Motivated by her passion for creativity, she is dedicated to delivering outstanding results and driving her clients' business growth. Her main objective is to use her talents and expertise to enhance her clients' online presence and attract new customers.

  • Lyanne Mercado

    Social Media Team

    Meet Lyanne Mercado - a detail-oriented individual driven by a passion for collaboration and relationship building. Her love for social media marketing stems from using graphic design as a creative outlet and leveraging platform data analytics to craft effective strategies. Lyanne finds fulfillment in helping small business owners with branding and digital marketing, enabling them to focus on operational efficiency.

  • Troy Bagwell

    Director of Design + Website Specialist

    Troy Bagwell brings a wealth of expertise in art, graphic design, and technology to Wise Marketing. He holds a Bachelor of Fine Arts Degree in Painting and Drawing from the University of North Texas. With a career spanning three decades, Troy recently retired as the Director of Technology at Decatur ISD, where he played a pivotal role in shaping educational technology for 25 years. Proficient in graphic art, social media management, and web design, his skills are second to none. Troy's unique blend of artistic prowess and technological finesse positions him as a valuable asset to the team at Wise Marketing.

  • Ashley Christian

    Google and Advertising Specialist + Website Designer + Photographer

    Ashley, a long-time resident of Wise County, lives in Boyd with her husband and their five kids, who range in age from 13 to 20. She has 12 years of experience running a photography business and 5 years in freelance marketing. Ashley combines creativity with strategic marketing to help clients achieve greater financial freedom. Her skill set includes website design, copywriting, social media growth strategy, Google Business Profile management, email marketing and automation, and advertising on Google and Facebook. She enjoys building connections with her clients and partnering with them to watch their businesses grow and flourish.

  • Hailey Albert

    Social Media Team

    Hailey believes that social media is a KEY component in achieving one of many goals within your small business. She’s been in the social media business for five years and if there’s one thing she’s learned that she wants to pass along to you, it's this: Authenticity is key!

    When working with her, you'll find that this core belief is the backbone of every strategy, campaign, graphic, video and direction that she produces for her clients all while having fun with it! Marketing is what has made 2 of her businesses, successful and she can’t wait to do the same for you and yours!

  • Abigail Whisenant

    Social Media Team

    Abigail recently graduated from the University of Oklahoma with a degree in Public Relations. Although she graduated from OU, Abigail was born and raised right here in Bridgeport! When she’s not working, you can find her spending time with friends and family, or exploring new hobbies.

    Her passion for people and creativity shines in her work across marketing and digital strategy. With experience in social media management and graphic design, Abigail is ready to bring fresh perspectives while staying connected to her hometown roots in Wise County.

    She’s excited to give back and contribute to the growth of the businesses that make Wise County so special!