Meet the team

Your business is our business

Shelby Carpenter, Owner

Motivated by a strong commitment to supporting local businesses in my community, I founded Wise Marketing. My career journey began with involvement in two local Chambers of Commerce, where I worked closely with small businesses in Wise County.

Through this experience, I felt a strong desire for a more personal connection with these businesses and the opportunity to support their growth in a meaningful way. This led me to make the bold decision to start Wise Marketing, an agency dedicated to providing tailored marketing solutions for small businesses in Wise County.

As a small business owner myself, I understand the importance of a strong social media presence. However, I also recognize that not all companies have the time, resources, or expertise to keep up with constantly changing trends or hire a dedicated marketing professional. With this in mind, my main goal is to empower and support these businesses, ensuring their success through effective social media and marketing strategies.

  • Desiree Joyner with long brown hair wearing a gray shirt against a white brick wall.

    Desiree Joyner

    Coordinator—Social Media Team

    Desiree has a deep affection for the charming small-town ambiance of Wise County, and she has a talent for connecting with her clients on a personal level. Born and raised in Wise County, she made Decatur her home five years ago. Over time, she has built genuine relationships with businesses and non-profit organizations in her community. In addition to her professional pursuits, Desiree treasures her role as a devoted mother to her daughter and can often be found cheering her on at volleyball and basketball games. As a parent, she is wholeheartedly committed to improving the community she calls home, not only for her family but also for the benefit of others residing in Wise County.

  • Troy Bagwell wearing a suit and smartwatch, leaning on a chair.

    Troy Bagwell

    Director of Design + Website Specialist

    Troy Bagwell brings a wealth of expertise in art, graphic design, and technology to Wise Marketing. He holds a Bachelor of Fine Arts Degree in Painting and Drawing from the University of North Texas. With a career spanning three decades, Troy recently retired as the Director of Technology at Decatur ISD, where he played a pivotal role in shaping educational technology for 25 years. Proficient in graphic art, social media management, and web design, his skills are second to none. Troy's unique blend of artistic prowess and technological finesse positions him as a valuable asset to the team at Wise Marketing.

  • Ashley Christian posing against a brick wall

    Ashley Christian

    Google Ads and SEO Specialist + WordPress Website Developer

    Ashley lives in Boyd with her husband and their five kids, who range in age from 14 to 21. She has 12 years of experience marketing for small and medium businesses including 2 years of corporate work as a Marketing Technologies Specialist. Ashley is a WordPress Website developer and has created hundreds of webpages in her career. She stays on top of the most current SEO and Google Advertising strategies to help her clients get found on Google and dominate their competitors. Her work is driven by strategy and her goal is to get her clients an exponential return on their investment. She enjoys building connections with her clients and partnering with them to watch their businesses grow.

  • Hailey Albert wearing a colorful dress with floral patterns, standing in front of a brick wall.

    Hailey Albert

    Social Media Team

    Hailey believes that social media is a KEY component in achieving one of many goals within your small business. She’s been in the social media business for five years and if there’s one thing she’s learned that she wants to pass along to you, it's this: Authenticity is key!

    When working with her, you'll find that this core belief is the backbone of every strategy, campaign, graphic, video and direction that she produces for her clients all while having fun with it! Marketing is what has made 2 of her businesses, successful and she can’t wait to do the same for you and yours!

  • Nina Price wearing a white jacket and black sequin top, posing in front of a pink brick wall.

    Nina Price

    Social Media Team + Photographer

    Nina was born and raised in Wise County, and resides in Paradise with her husband and daughter. Experienced in graphic design and social media management, she also brings over 15 years of expertise in photography to the table. Nina is a creative and artistic soul with a passion for bringing others joy with her visions - from designing, photography, drawing, painting, cake decorating and event planning. She is excited to build connections with local small businesses to design and execute a plan to help them thrive!

  • Madison Gamble wearing a black sleeveless top, holding a white jacket, standing by a wall with text and a decorative structure in the background during sunset. Outdoor setting.

    Madison Gamble

    Social Media Team

    Madison recently graduated with a Bachelor of Arts in Design Management from the University of North Texas. She has a passion for all things marketing--including social media, websites, graphic design, and photography! Madison honed her leadership skills as the VP of Marketing for Alpha Phi at UNT. She has also run a successful photography business for over five years, showcasing her creative eye and entrepreneurial spirit. Eager to jump start her career in marketing, she is passionate about bringing her expertise in design, branding, and strategic thinking to small and local businesses in Wise County. When she's not working, you can find her spending time with her family, friends, and enjoying a nice cup of coffee at the local coffee shops!